The first time I came across this shop, I hadn't been to Swanage for a very long time, which is my excuse for almost walking past it until the Nightmare Before Christmas window display caught my eye and I doubled back.
Rainbow's End is a very large shop, and my warning to fellow Gothlings is, please, please, don't be put off by all the bright rainbow colours - there are some wonderful items in this treasure trove, oh yes. Actually, possibly due to my obsession with faeries, on my latest visit I did actually find myself trying on several of the rainbow-coloured items (imagine Goth festival wear, but multicoloured rather than the traditional black) and fully intend to go back and buy at least a few skirts. (Note to self: research 'rainbow Goth'.)
I love the range of knitted hats - my favourite (which I bought) had devil's horns, and dangly devils tails hanging from the ear flaps. The slogan T-shirts are brilliant, although some not very original, and I did indeed buy one for my sort-of boyfriend's birthday. Accessories mainly lean towards the hippie-ish - woven hemp bracelets, tie-in green and brown felt dreads, beaded everything - and the badges were either pop culture stylee (no, I do NOT want a High School Musical badge) or for punk bands such as the Ramones, although I found a few gems ('Emo sucks', 'Goth and proud', 'Living Dead Girl').
There are a few interesting and unusual items such as the teeny bottles of glitter make-up - they're called fairy dust, and they certainly look like it (of course I have a bottle of fairy dust sitting on my dresser; although unfortunately the label has fallen off) and some lovely, highly unusual handmade jewellery.
The sale rack is quite often full of tie-dye, but on my last visit I found a beautiful black hoodie with cobweb sleeves so long I kept standing on them, a bargain at £15. The changing rooms are enormous, although not hugely well-lit. The 'proper' Goth clothes (i.e. black and dark jewel tones) were pricey, but that's nothing unusual for brand-name Gothwear. Brands best represented were Dark Star by Jordash - responsible for all the rainbow hues (honestly, could I pull off rainbow Goth? Some of the skirts are just... dreamy) - and I saw a few pieces by either Living Dead Souls or Dead Threads. Oh, and lots and lots of NBC merch, but really, who doesn't love Jack Skellington?